This Annoying Preroll Ad Lets You Kill It, Not Just Skip It

Some preroll ads are just so irritating that merely skipping them doesn't seem like meting out proper justice. Sometimes you just want to kill them. And this fun and pretty brilliant Canadian ad for Weed B Gon lets you do just that.

The spot stars an intensely annoying weed named Prickly, who uningratiates himself immediately in the ad by biting a person's leg and screaming. He then goes on to deliver a shouty, Gilbert Gottried-esuqe speech about how he quickly multiplies until you have lots of obnoxious Pricklies all over your yard. At the very end, thankfully, Weed B Gon comes along and takes care of Prickly for good.

If you encounter the ad as a YouTube preroll, though, there's an amusing functionality that lets you attack Prickly much quicker. When the normal "Skip ad" button appears after five seconds, you also get a "Kill Prickly" button right above it. Clicking that button essentially "kills" the annoying middle half of the ad—and fast-forwards straight to the cathartic Weed B Gon murder of Pickly.

See how it works below. (The skip button won't appear here, since this embed is not acting as a preroll.) 

Canadian agency Rethink came up with the fun campaign, which also includes the character of Prickly appearing as a nuisance in-store, online and in social media.

"Leveraging an innovative new YouTube feature in combination with fun, irreverent content, we have have been able deliver key brand messages to a new generation of lawn care enthusiasts." Glenn Martin, director of marketing at Scotts Canada.

CREDITS
Client: Weed B Gone
Agency: Rethink


Source: Adweek

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