Last year, Jeff Goldblum helped introduce Apartments.com to the masses in a set of ads from RPA. Now, he's back for the apartment-listing site's 2016 campaign, which includes 10 spots directed by Bob Odenkirk.
Three of the new spots, in which Goldblum continues his role as oddly charming tech futurist Brad Bellflower, were released this week.
Apartments.com CMO Becky Carr sees the campaign as the next step for the site, which she says is the most trafficked apartment-listing site in the industry.
"This is different from last year when Apartments.com really was a new brand for all intents and purposes in the marketplace," Carr said. "So, maintaining that brand awareness and continuing to reach potential renters in a market where 110 million Americans are renting is very important."
As for Odenkirk, best known for his roles in Breaking Bad and Better Call Saul, the actor was tapped to direct because of his humor and his chemistry with Goldblum, according to Carr.
The seven other spots directed by Odenkirk will be released between now and September.
Check out the ads below: