Radiohead and a Teddy Bear Team Up for One of the Grimmest Ads Ever

Innocence in Danger, the organization that gave us online predator emojis, returns with an equally disturbing ad that transforms youthful symbolism into something tragic. 

For International Children's Day this year, it released "The Witness." Created by French agency Rosapark and flanked by Radiohead's "Exit Music," the ad features a girl falling asleep while a male family member reads her a bedtime story. As she drifts off, he reaches under the covers.


Agency Behind Doritos' Viral Super Bowl Ad Thinks American Ad Industry Should 'Loosen Up'

David Droga isn't the only Australian making headlines in the agency world. Sean Cummins has already left a memorable mark on American advertising, and he's ready to make an even bigger splash in the coming months. In short, he's coming for your business.

"I moved to the U.S. in order to back up what we've been doing [in Australia]," Cummins, the CEO of Cummins & Partners, told Adweek. "David Droga and I came from the same country so there will be obvious similarities, but we're very different people.


Why This Agency Is Taking a Tiny Version of Itself to College Campuses This Spring

The recruiting of summer interns is in full swing, and Minneapolis agency Solve might have the cleverest (and cutest) solution to finding eager would-be advertising practitioners.

Solve took a miniature version of itself—lobby, collaborative workspace, conference room—on the road to colleges around the Midwest. And it gave potential interns "try-outs" consisting of five-minute job assignments, to get a sense of who'd be the best fit to actually come to Minneapolis this summer and do the interning for real. 


Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

The rollout of new chips and salsa products isn't inherently dramatic. Nobody waits in line for hours as they would for, say, a new iPhone. But that doesn't mean you can't create drama, which is exactly what Tostitos and Goodby, Silverstein & Partners are doing. 

Today, the brand released its own four-episode telenovela, Botanas del Cielo (Snacks from Heaven), to promote its new spicy chips and salsas: Tostitos Cantina Chipotle Thin chips, Tostitos Dip-etizers Spicy Queso and Tostitos Chunky Habanero Salsa. 


Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The Conductor'

Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama.

But Nike, which has always prided itself at balancing both, offers a mix in "The Conductor," a just-released spot that portrays the retiring 37-year-old Laker as an orchestra conductor fully in control of an arena of players, coaches and unruly fans—lovers and haters alike.


This Agency Is Much More Productive Since It Started Using Chat Software to Connect With Clients

Chatbots are coming to digital marketing, and they're also shaking up the agency-brand relationship.

Since it starting using Slack in April 2014, digital shop R/GA has gotten 1,500 of its 1,800 staffers across 15 offices on the project-management platform. Meetings at the agency have decreased by 30 percent thanks to the collaboration software, and R/GA says teams are able to make decisions 30 percent to 40 percent faster when clients, including brands, comunicate regularly via Slack.


A Skin Care Brand Bravely Stood Up for China's 'Leftover' Women Unmarried After 25

SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women who aren't married, and are treated shamefully, after age 25.

A "sheng nu," or "leftover woman," is a derogatory term for an unmarried woman over 25. The film shows the pressure these women face from their parents and society—and often, themselves—to marry young, and then leads up to the poignant moment where they stand up to their parents'


Omnicom Media Group's New Network Will Focus on Data-Driven Marketing

Annalect founder Scott Hagedorn will serve as the network's CEO. Omnicom Media Group

Four months after winning the $2 billion P&G North America media review, Omnicom Media Group today unveiled its third media network. The new organization will be called Hearts & Science, and P&G will be its inaugural client. Sources close to the matter clarified it will not be a single-account "dedicated" unit and that it will look to expand its roster in the future.


A Girl Who Lost a Leg to Cancer Finds Hope in This Lovely, Touching Ad

The week's almost over. Have you wept at your desk yet? If not, have a gander at this powerful animated short for Scarlett Contra El Cancer, made by New York City animation company The Studio—with music by Hook+Line.

Clocking in at nearly three minutes, the short stars a sad little girl who is recovering from a cancer-related amputation, and ends up overcoming her despondence through ballet. With lovely artwork (especially the background), smart pacing and a song that challenges Sarah McLachlan's ASPCA commercials for Most Emotionally Torturous, this ad says a lot about adversity, struggle, grit, and ultimately, kindness.


Irish Spring's Revival Puts the Bro in Brogue and Keeps Ridiculous Celtic Clichés Alive

Ever wonder what people in Ireland do for kicks? Well, if you want to see for yourself, Aer Lingus runs 12 direct flights daily out of North America. Or you could just save money and time by watching the latest videos for Irish Spring.

The enduring green-and-white deodorant soap, which hit store shelves 44 years ago, is undergoing a brand revival. Not only is there a new Signature for Men Body Wash that's clearly aimed at younger buyers, but the brand also created a bunch of video shorts, all of which show purported snapshots of rural Irish life.