This Man Ate a Ford Kuga, to Sample Its Delicious Materials, in Brand's First 'Taste Drive'

Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat.

Ford Motor Co. in Israel wanted to demonstrate the quality of the Ford Kuga's glass, steering wheel, seats, etc. So, it got Canadian illusionist Eric Leclerc—who is also apparently omnivore who'll eat anything, edible or not—to consume parts of the Kuga and report back.

It's all captured in the exceedingly odd video below, in which the sounds of Leclerc chewing on glass might well put your nerves on edge. 

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Droga5 Beautifully Tells One of History's Most Incredible Father-Son Stories for Hennessy

If you're looking for iconic brand ambassadors for your adventure-themed liquor campaign, you could do a lot worse than the Piccards, the father and son who accomplished incredible—and incredibly parallel—exploring feats in the middle of the last century.

In 1931, Auguste Piccard became the first man to reach the stratosphere, touching the edge of space in a pressurized capsule and balloon. Thirty years later, his son Jacques—in a remarkably complementary expedition in which he honored his father yet did precisely the opposite—became the first man to reach the deepest part of Earth's ocean floor.

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A Couple's First Kiss Comes Too Late in This Remarkable, Horrific Seat-Belt PSA

By and large, road safety ads are not a sunny category. Still, this new seatbelt PSA from South Africa manages to be impressively and powerfully dark. 

Created by the government of the country's Western Cape province, with help from Y&R, it stars a young couple who make eyes with each other at a party, and spend the rest of the night trying (and failing) to find a place to neck without being interrupted. 

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Q&A: Milana Vayntrub, aka AT&T's Lily, Tells Us About Directing Her First Commercials

Milana Vayntrub, the actress who plays AT&T's endearing spokeswoman Lily, just directed her first commercial work for Cracker Barrel Macaroni & Cheese. 

The comic new spots, which Vayntrub directed through Crispin Porter + Bogusky and production company Hungry Man, highlight the product's use of Cracker Barrel's cheddar cheese. You see, apparently Cracker Barrel's cheddar is so special that it's been an award-winning cheese for 60 years. And of course, if you're eating macaroni and cheese that uses award-winning cheddar, that renders all other awards and award ceremonies lackluster.

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Samsung Wins Cannes Lions Marketer of the Year

Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award for Marketer of the Year. The brand will be honored during the festival in June.

"When you look at Samsung's wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They're excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion,"

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Domino's New Pizza Delivery Boxes in the U.K. Are Just Bloody Awesome

Here's a great bit of packaging design work from Jones Knowles Ritchie—pizza delivery boxes for Domino's that recreate the brand's logo across two boxes.

The design shop explains:

Over the years, Domino's packaging had been overloaded with generic messaging that had little impact on consumers, and the brand mark had become relegated to a small endorsement on pack. Our task was to make Domino's the definitive article once more by redesigning its delivery boxes in the U.K.

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Ikea Just Made a Beautiful, Chainless, Modular, Eco-Friendly Bike. But It Will Cost You

Ikea's image is built on being approachable, well-designed and unbearably twee, all of which certainly apply to the chainless bicycle it is now producing. 

The Swedish home-goods brand made a bike before, but it was an electric model that wasn't widely available. This new bike, known as the Sladda, uses a cogged drive belt instead of a chain, and promises to be light and low-maintenance.

It also has a "clip-on"

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Y&R Staff Worldwide Make McWhoppers in Adorable Video Celebrating Major Ad Award Win

Y&R New Zealand's celebrated McWhopper campaign took home the highest honor, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe celebrated in a fun (if not very healthy) way—by making their own handmade McWhoppers, as seen in the cute video below.

It's rare and refreshing to see this kind of network camaraderie, particularly around awards, where offices far from the winning one might not ordinarily feel much of a connection.

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This Pizza Delivery App Made a Pizza Box That Turns Into a Smokeable Pipe for 4/20

Normally you smoke weed and then have an uncontrollable urge to eat pizza. But mobile app Push for Pizza suggests you do it the other way around—and has the perfect invention to make it happen.

The app recently collaborated with the Nikolas Gregory design studio to create a very special pizza box, one section of which peels away and folds into a smokeable pipe. The cardboard forms the sides of the pipe, and the little plastic piece that keeps the box top from crushing the pizza becomes the bowl—though it isn't plastic here but temperature-resistant white ceramic.

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