This Annoying Preroll Ad Lets You Kill It, Not Just Skip It

Some preroll ads are just so irritating that merely skipping them doesn't seem like meting out proper justice. Sometimes you just want to kill them. And this fun and pretty brilliant Canadian ad for Weed B Gon lets you do just that.

The spot stars an intensely annoying weed named Prickly, who uningratiates himself immediately in the ad by biting a person's leg and screaming. He then goes on to deliver a shouty, Gilbert Gottried-esuqe speech about how he quickly multiplies until you have lots of obnoxious Pricklies all over your yard.

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Streaming Audio App TuneIn Shows It's More Than a Music Service in First Ad Campaign

Audio streaming service TuneIn currently has more than 60 million active monthly users across the world, but you won't often hear it mentioned alongside such heavyweights as Spotify, Pandora, iHeartRadio and SiriusXM.

The privately-held startup hopes to change that with a campaign led by its new creative agency of record McKinney, which launches this week.

"[TuneIn] started as an aggregator of radio stations," VP of marketing Scott Parker told Adweek.

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P&G Raises the Stakes in Its Latest, Darkly Brilliant 'Thank You, Mom' Masterpiece

We're exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother's Day. To mark both occasions, Procter & Gamble has brought back its "Thank you, mom" campaign for another round. And this time, the marketer has both broadened the scope of why it's celebrating moms and zeroed in on a particular attribute—their strength.

The spot was created by Wieden + Kennedy in Portland, Ore., and directed by Jeff Nichols of Rattling Stick.

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Clorox Picks FCB and mcgarrybowen as Its New Agencies of Record After a Review

Clorox completed its four-month-long creative agency review on Tuesday by sending its global account to FCB and its specialty brands business to mcgarrybowen.

The two shops beat out Venables Bell & Partners and DDB as the client ended its relationship with the latter agency after 20 years. As part of the consolidation, the company will no longer work with Swirl, Critical Mass and Baldwin&, each of which handled separate aspects of Clorox's portfolio.

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SapientNitro Will Bring the World of Avatar's Pandora to Life to Promote the Film

Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will kick off before the second film debuts in 2018 and extend through the release of the next four sequels.

"A studio has to worry about 20 movies in one year. We want to worry about one movie for 20 years. We have tried to envision how we manage the brand of Avatar and how we make it accessible for fans around the world,"

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Russell Simmons' New Agency Will Help Brands Connect With Hip-Hop Fans

This week, hip-hop impresario and Adweek Brand Visionary Russell Simmons launched an in-house creative agency to help brands appeal to young audiences in a new way. The new agency, ADHD, will serve as an in-house creative unit of All Def Digital (ADD), Simmons' web video platform and media company which manages a unit of social video stars, writers, actors and hip hop artists and has 1.4 million subscribers on YouTube.

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Ad of the Day: A Renoir Masterpiece Tells a Heartbreaking Story About Missing Children

São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing children—and then put those recordings over footage of one of the girls being removed from Auguste Renoir's Pink and Blue (1881), one of the world's great paintings.

Pairing this iconic artwork and these dreadfully painful stories makes for a remarkable juxtaposition, putting the personal tragedies in high relief.

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Samsung Wins the Tribeca Film Festival's First Branded Content Award

Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, it beat out seven other brands vying for the Tribeca X Award, which the festival introduced this year to recognize the best content resulting from the marriage of entertainment and advertising. 

Samsung's effort examines a young man with achromatopsia, a rare condition that leaves people colorblind. But Neil Harbisson's case is a little different: He convinces doctors to implant an antenna in the back of his head that allows him to hear colors. 

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Testicles Give Amusing 'Testi-Monials' in This Straight-Talking Anti-Cancer Campaign

We started the week with testicle-themed advertising, and now we come full circle.

Men don't really like to talk about testicular cancer. But the testicles themselves certainly do, judging by this disturbing yet comical cancer-awareness campaign from FCB Cape Town for the Cancer Association of South Africa. 

In a pair of videos and on a special website, they give "testi-monials" about cancer and how they've been personally affected by it.

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Artist Furnishes Manholes Like Little Apartments to Draw Attention to Homelessness

Not to be outdone by recent, socially-conscious publicity stunts, Italian artist Biancoshock made one of his own in Milan, decorating a series of manholes like rooms in an apartment.

One manhole looks like a shower, another looks like a tiny kitchen, and the third looks like a hallway, complete with a hat hanging on the wall. They look cozy, if cramped and uncomfortable, and are on display in the Lodi district of Milan, where there are a lot of unused sewer maintenance hatches around, we guess.

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