BBH New York Names Agency Vet Shannon McGlothin as Its Newest Executive Creative Director

BBH has hired Shannon McGlothin as an executive creative director in its New York office. In the new role, McGlothin will help run the global Vaseline business along with fellow ecd Gerard Caputo while reporting to chief creative officer Ari Weiss.

"Shannon and I crossed paths at Wieden + Kennedy in Portland, and ever since, I've been a huge fan of his work and Shannon as a person," Weiss said. "His incredible eye is only surpassed by his big thinking. … Great creatives do great work wherever they go, and Shannon has done just that."

McGlothin joins the Publicis shop from Los Angeles' Omelet, where he worked as a group creative and ecd contributing to such campaigns as Pokemon's Super Bowl 50 spot and a series of ads promoting Ubisoft's blockbuster video game Tom Clancy's Rainbow Six Seige.

"Omelet enjoyed having Shannon at the agency and is thankful for the contributions he made during his time here," an Omelet spokesperson told Adweek. "We wish him well in all of his future endeavors."

Over his more than 15-year agency career, McGlothin has held senior creative roles at a succession of major agencies including Wieden + Kennedy, Crispin Porter + Bogusky, Deutsch and Leo Burnett, which hired him to lead its now-shuttered Los Angeles office. His work has been recognized by the Cannes Lions, D&AD, The One Show and The Clios.

McGlothin said he's "excited" to join BBH, noting its "desire to make great work, break conventions and drive popular culture."

The news follows the January promotion of Pelle Sjoenell, who had been ecd at BBH Los Angeles, to global chief creative officer as the West Coast office moved to take the "global creative reins" of the organization. BBH New York also recently promoted Lucas Bongioanni, Philip Sicklinger and Alex Booker to the creative director position and hired creative director Colin Kim from Sid Lee New York.

BBH is a "historically independent" agency which was fully taken over by Publicis Groupe in 2012 after founders Nigel Bogle and John Hegarty sold their shares.

Source: Adweek

Leave a Reply