Airbnb's Latest Crazy Rental Brings a Whole New Meaning to Sleeping with the Fishes

Imagine a restful night's sleep in the most relaxing place ever. Now, imagine the opposite—trying to catch winks in the middle of a shark tank. 

Airbnb is continuing its habit of setting up oddball accommodations to promote itself, with a cylindrical and glass-walled underwater bedroom at the Aquarium de Paris.

Say hello to a Night at the Shark Aquarium.

It's a more serene setting than it might first sound, with gorgeous 360-degree views of clear blue waters and 35 toothy roommates.


Ad of the Day: Clémence Poésy Is Caught Off Guard in This Sublime Film for Vs. Magazine

In a short film for Vs. Magazine, actress/model Clémence Poésy, clad in G-Star jeans and shirt, sits, stalks and sashays around her London hotel room, practicing these lines from a script: "Do I remember you? Of course I do. Do you remember me?"

Directed by Olivia Frølich, "Do You Remember Me" was produced as part of Vs.'s 10th anniversary celebration, and to help promote its new digital platform,


Jeff Goldblum Is Back in New Ads for, This Time Directed by Bob Odenkirk

Last year, Jeff Goldblum helped introduce to the masses in a set of ads from RPA. Now, he's back for the apartment-listing site's 2016 campaign, which includes 10 spots directed by Bob Odenkirk.

Three of the new spots, in which Goldblum continues his role as oddly charming tech futurist Brad Bellflower, were released this week. CMO Becky Carr sees the campaign as the next step for the site, which she says is the most trafficked apartment-listing site in the industry.


No, Virgin America Doesn't Actually Have a New Logo That's a Pair of Boobs

Is Virgin America making fun of Airbnb a year and a half after the latter's infamous logo redesign? It's quite possible. The airline's own apparently new design looks like, well, a pair of breasts. Airbnb's famously resembled a vagina.

Per the company's release, the logo comes from creative shop N_Fuzion (which isn't real). "The two prominently displayed half circles," it says, "represent our tech-forward innovation on the one hand—and our supportive approach to guest care on the other."


Mountain Dew Tries to Get a Little Classier With the Launch of Its Black Label Beverage

Let's get refined, sugar!

PepsiCo introduces Mtn Dew Black Label, a dark-berry beverage (with herbal bitters, no less), in a campaign from VaynerMedia that revolves around several "Gentlemen of the Jacket" who class up their respective acts. 

Professional skateboarder Theo Beasley gets things rolling in the centerpiece video below, appearing with two other millennial dudes—a mixologist and a gamer (both portrayed by actors). While enjoying some product, all three don magical jackets that make everything around them seem a bit more …


Ad of the Day: This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram

Some advertisers have grown increasingly inventive with print media in recent years.

Motorola, you may recall, created a button that let readers change the color of cell phones shown on the printed page, while the CW embedded a live Twitter feed in a magazine ad to hype its shows. And in 2014, a Nivea print campaign, harnessing solar energy to recharge mobile phones, won Adweek's Project Isaac Gravity Award honoring the year's coolest concept in media, marketing and technology.


Scores of People Ignore a 'Homeless' Boy in This Police Department's Social Experiment

Given the times we live in, we prepare for the worst when we see articles about police running social experiments. Thankfully, the New Zealand police weren't up to anything sinister when they hired a child actor to pose as a homeless boy for an ad. It's just a recruitment video.

"Hungry Boy" is part of a series that illustrates different aspects of police work and interaction with vulnerable communities.


BBH New York Names Agency Vet Shannon McGlothin as Its Newest Executive Creative Director

BBH has hired Shannon McGlothin as an executive creative director in its New York office. In the new role, McGlothin will help run the global Vaseline business along with fellow ecd Gerard Caputo while reporting to chief creative officer Ari Weiss.

"Shannon and I crossed paths at Wieden + Kennedy in Portland, and ever since, I've been a huge fan of his work and Shannon as a person," Weiss said. "His incredible eye is only surpassed by his big thinking.


Hotel Chain Makes Duvet Suits, So You Never Have to Leave That Comfy Bed Again

The branded April Fools' pranks are coming later this week, but Jurys Inn Hotel Group swears this one isn't a joke—well, not an April Fools' joke, anyway. 

Hate getting out of bed? Now you can take your duvet with you, and wallow in its marshmallowy comfort all day, thanks to Jurys Inn's duvet "suit," dubbed the "Suvet." 

The U.K. hotel chain says it made the Suvet for the move to daylight saving time on March 27.